SUFFER HEAD
Infomercial
The Sufferhead Original is a craft beer project inspired by the food tastest and experiences of Africans living in Europe, tackling some of the perceived stereotypes, politics of difference and integration associated with their expatriate fate, trough the brewing and branding of the beer.
The project uses the language of commercial advertising to obscure the realms between art and marketing while making connections between Europe’s nations of purity, its African immigrant community, and the immigrant experience a whole.